Last week, the Chronicle of Philanthropy pointed out a story from ThirdSector. In it, President Obama’s digital strategist, Thomas Gensemer, called email newsletters “a waste of time.” In the article he’s quoted as saying: “Email newsletters don’t get read, yet they take more effort to prepare than a 250-word email,” he said. “Email is still [...]

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I love Twitter. To help streamline my life, I use Twitter to update my Facebook profile status. Well earlier this week, I posted: RT @rdearborn #SROI @kanter proving she can explain complicated ROI theories and also conquer PPT templates with humorous photos. Three minutes later, one of my Facebook friends commented: I have to be [...]

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One of the most important things to do in fundraising is make it easy for the donor. If you’ve listened to my fundraising training Creating Donor Evangelists, you’ll remember me saying that “hiding” isn’t an effective fundraising strategy. Every communication from you should have an easy way for donors to connect with you. Websites and [...]

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In a salute to Ground Hog Day, I’m reposting Fundraising Secret #11: Don’t Be A Ned. Enjoy! Fundraising Secret #11: Don’t be a Ned Click on the image to watch the clip. Does this sound like your fundraising efforts? Ned: Phil? Phil Connors? Phil Connors, I thought that was you! Phil: Hi, thanks for watching. [...]

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